Bumble is creating a buzz — by cracking down on rude behavior.
The trendy dating platform will now allow its millions of users to . The app claims to be the first to take a clear stance on the matter.
According to , the app’s updated guidelines are intended to “discourage through disallowing the act of not turning up to an in-person meet up despite clear plans agreed by both parties.”
Stood-up singletons will now be able to use the in-app report feature to rat out offenders. A moderator will then fact-check the claim before taking action.
The behavior will also now appear on Bumble’s list of no-no’s, due to the “profound impact on a person’s mental health” ghosting could inflict. Offenders could find themselves banned from the platform.
“Creating authentic connections that are rooted in kindness and respect is at the forefront of everything we do, and we are proud to be releasing such stringent and granular Community Guidelines that reinforce to our members what we expect of them both on and off our apps,” Whitney Wolfe Herd, the founder and CEO of Bumble Inc., told The Post in a statement.
The updated guidelines, she added, reflect the company’s commitment to “creating a safe and inclusive experience” and the platform’s policies of “transparency, equity, intersectionality and trauma-informed approaches.”
However, the platform will only take action against ghosting if the person does not show up at the agreed upon date.
Bumble will not punish someone who only suddenly stops contact with a match or never confirmed an in-person meeting.
Previously, Bumble had shrugged off ghosting as “the imperfect nature of dating.”
“We fully get that ghosting can be disappointing or frustrating, but sometimes it happens,” the help page regarding ghosting previously read, per .
“If someone suddenly stops messaging you, see it as their loss and an opportunity to find someone better for you,” the old guidelines stated.
Now, state clearly that no-showing for an in-person meet-up violates the app’s community guidelines.
“This is when both parties have agreed on clear plans, but one person doesn’t make contact before (or after) the date to explain why they can’t make it,” the page reads.
and will also now be considered bullying and abusive conduct, Bumble says. The app also now prohibits the use of artificial intelligence to match with users or talk with matches.
Since the ChatGPT boom over the last year, the tool has , as to woo matches.
“We prioritize fostering a community built on genuine connections, so any attempts to artificially influence connections, matching, conversations, or engagement through the use of automation or scripting is strictly prohibited,” the guidelines read.
Amid the AI matchmaking crackdown, also denounced the use of its platform to promote or sell X-rated content on sites like OnlyFans.
The updated guidelines will apply to the company’s three apps: Bumble, Badoo and .
As the ever-changing dating landscape — with its and — continues to evolve, Bumble said it is dedicated to updating its guidelines as new “risks and potential harms” emerge from “new behaviors” identified on the platform.
In 2023, Bumble has already removed 8.2 million accounts with the help of its automated safeguard system that flags guideline violations.