D.K. Haaaaaave it Your Way, You Rule is an article that discusses the marketing campaign of the fast-food chain Burger King. The article highlights how Burger King's campaign allows customers to have full control over their orders, emphasizing the concept of personalization and choice. The chain's slogan, "Have It Your Way," reinforces this idea, aiming to provide a unique dining experience to each customer. The article emphasizes the importance of Burger King's customer-centric approach, which places the power in the hands of the consumer.