The article titled "HERE COME DA BEARS" is likely about the Chicago Bears, an American football team. The content of the article promotes the upcoming season of the Bears and aims to generate excitement among fans. It might discuss the team's new players, strategies, or improvements that have been made in preparation for the season. Additionally, the article might emphasize the positive aspects of the team and highlight any notable achievements from previous seasons. Overall, it appears to be a promotional piece to encourage support for the Bears.